Welcome to Sport Country ATV & Marine. We are located in the heart of Jackson County, home to one of the finest ATV trail systems in the nation as well as convenient water access to the beautiful Black River and Lake Arbutus. Jackson County trails also link to Clark County trails for over 100 miles of beautiful trails.  Our store is in Black River Falls, Wisconsin which is about 45 minutes from Eau Claire or La Crosse. We are also halfway between Minneapolis, MN & Madison, WI so if you are traveling between the two stop by and see us.  We offer a price match guarantee for our product lines so give us a try before you buy!  We are here for you!