Summer Specials! 


Service You Can Trust! Schedule your winterizing now! 

Starting November 1 - service on Snowmobiles and Snow Blowers!








Click on the photo to see the 2016 Hands Free Quick Attach Plow System.  You won't belive it!



Service You Can Trust!


Our service department takes care of you!

ATV Service, Parts and Accessories!


Shop for parts, accessories and apparel
Something for everyone!

Welcome to Sport Country ATV & Marine. We are located in the heart of Jackson County, home to one of the finest ATV trail systems in the nation as well as convenient water access to the beautiful Black River and Lake Arbutus. Jackson County trails also link to Clark County trails for over 100 miles of beautiful trails.  Our store is in Black River Falls, Wisconsin which is about 45 minutes from Eau Claire or La Crosse. We are also halfway between Minneapolis, MN & Madison, WI so if you are traveling between the two stop by and see us.  We offer a price match guarantee for our product lines so give us a try before you buy!  We are here for you!