Ride away with a great deal today with unbelievable prices on new Arctic Cat ATV's and Side By Sides with the Ride Away Sales Event! Model pricing slashed up to $3000 off, there's never been a better time to get a great buy on a new Arctic Cat ATV, Wildcat, or Prowler!

Click on the photo to see the 2016 Hands Free Quick Attach Plow System.  You won't belive it!


Check out the new Alumacraft Edge and make it a summer to remember!!


The Avalon Pontoon boats offer all of the great features you are looking for! 



Get out on the water on a new Alumacraft Boat!




For work and play, your new low maintenance Arctic Cat ATV is rated as the lowest cost to own ATV on the market after original purchase.

The Arctic Cat speedrack system sets up your customized hunting package!

Shop for parts, accessories and apparel
Something for everyone!

Welcome to Sport Country ATV & Marine. We are located in the heart of Jackson County, home to one of the finest ATV trail systems in the nation as well as convenient water access to the beautiful Black River and Lake Arbutus. Jackson County trails also link to Clark County trails for over 100 miles of beautiful trails.  Our store is in Black River Falls, Wisconsin which is about 45 minutes from Eau Claire or La Crosse. We are also halfway between Minneapolis, MN & Madison, WI so if you are traveling between the two stop by and see us. We offer a full line of Arctic Cat ATV's, Yamaha, Evinrude-Johnson ETEC and Suzuki boat engines, Alumacraft boats, Avalon Pontoon Boats, Elie Kayaks, Hustler lawn mowers, Triton, Chilton, Karavan, Shorelander, Yacht Club & Trophy / Trinity Trailers. We also have Arctiva, Thor, Alpine, Castle, Moose, AFX, HJC, Z1R, and Arctic Cat apparel, accessories, and safety gear. If you need anything for your land or water vehicle, we have it. You'll find the best selection of water accessories and camping gear including life jackets, depth finders, trolling motors or just about anything you need for your boat. We service all makes and models by qualified technicians for service you can trust. Our boats, ATV's and commercial mowers are manufactured in the USA, in fact right here in the mid-west, so shop for the best deals and discounts now!